You have tremendous amount of Followers on Instagram account as Influencer, Brand owner, or business, and you want to host a giveaway/contest to give back something to the followers. But wait; is it that simple to run a giveaway/contest? Well the answer is no. You must need to follow the rules and regulations in order to successfully host the giveaway or contest.
So today, this article will be related to everything that is about the Instagram contest/giveaway. After reading this article, you will not face any kind of issues at all.
IS IT ALLOWED TO RUN GIVEAWAY AND CONTESTS ON INSTAGRAM?
Whether you want to run a contest, giveaway, or promotions, its allowed-on Instagram as per the policies of the platform. However, legal contest or giveaways requires a set of rules and regulations that you need to follow. For that, you must go through the policy page of Instagram and read out everything. After reading to that information, you won’t have any kind of issues at all.
More importantly, the host should be 18+ years of age to run a Contest or giveaway on Instagram. Otherwise, you won’t be eligible for it.
Besides that, you should understand that if anything bad happens in your giveaway/contest, the Instagram administration is not liable for it. Yes, it’s already mentioned on the contest/giveaway post and you must need to know about it in advance.
WHAT SHOULD BE CONSIDERED IN THE INSTAGRAM CONTEST RULES?
On Instagram, you have to consider 2 major items for every type of Giveaway/contest. You will get the idea of it when you open the policy page as everything is clearly mentioned on it for the readers.
The important one is to mention here is that you should always mention that Instagram has nothing to do with this contest/giveaway like no endorsement or sponsored posts. Yes, that’s the ultimate policy Instagram has initiated for every account holder when they host a giveaway/contest. It’s because Instagram want them and you to be in a safe situation if any uncertainty happens in the Giveaway/contest. So, you need to completely think about it most importantly.
WHAT ARE THE RULES ALLOWED FOR INSTAGRAM CONTEST?
There are various rules allowed for the Instagram content creator to host a contest without any hurdles. So, what are those rules? Lets discuss about it in the below section.
CAN YOU ASK TO TAG FRIENDS IN INSTAGRAM GIVEAWAY AND CONTEST POST?
Instagram has initiated in their policy that you should not forcedly or inaccurately ask the participants to tag someone in your Giveaway/contest post. Also, they have mentioned that the photos that are not supposed to have the face of the participants, the host should not ask the participants to tag themselves in to the photos. At the same time, Instagram has not mentioned anything related to tagging friends in the comments section.
So, you can consider it as the opportunity and ask the participants to tag their friends in the comments. In this way, the reach of the contest/giveaway will positively extend and the Instagram administration would not have any reasons to block your content or account.
IS IT ALLOWED TO ASK PEOPLE FOR FOLLOWING YOUR INSTAGRAM ACCOUNT?
Instagram has no issues with IG content creator to ask the participants in the giveaway/contest post to follow their account. Yes, there is nothing mentioned as the guideline in the policy page of Instagram. So, you can easily do it without any hurdles at all.
IS IT ALLOWED TO ASK PARTICIPANTS TO SHARE THE POST ON THEIR IG STORY?
Instagram policy page has nothing mentioned that says that you are not allowed to ask the participants to share the post to their story. So, you can easily do it without any hurdles.
FOLLOWING ARE THE FACTORS TO MENTION FOR A LEGAL INSTAGRAM GIVEAWAY AND CONTEST POSTS:
On Instagram, you need to think about few things that needs to be included into the Giveaway/contest post before publishing it live on the Account. So, let’s talk about them individually.
- You need to mention that the Instagram Contest/giveaway has nothing to do with the Platform. Like, you need to mention it in the manner where the participants would know in advance that whatever consequences happen, the Platform is not available for any assistance.
- You need to include the Age and country guidelines for the Contest/giveaway. Like a group age of participants and the region they belong as per the post are only allowed to participate.
- You need to mention about the content rules that will be precisely about the Giveaway/contest.
- The date of winner announcement should be mentioned in the giveaway/contest post.
- The winning prize should be mentioned on the Giveaway/contest post.
WHY IS INSTAGRAM BETTER SOCIAL PLATFORM FOR CONTEST AND GIVEAWAY?
Instagram comes on the top positions for the best and most followed Social media platform in the world. The user who has installed its mobile application exceeds to billion. So, it’s a well-known and well-oriented social media platform for every content creator to excel and to improvise the followers on this platform with Contest/giveaway.
Apart from that, huge amount of Users numbers are not the only reason of this platform. All of the users who are on Instagram tends to be real and reliable compared to the other platforms. Also, if you are an influencer with good amount of followers on the account, this platform can generate you tremendous amount of money as well.
HOW CAN YOU PICK RANDOM WINNER FROM INSTAGRAM CONTEST AND GIVEAWAY?
Manually, it would not be possible for a Contest/giveaway host to pick the winners out of the post. Thousands of people would comment on the post and at the same time thousands of them share or like the post. So, identifying the deserving person out of the participation list can be hassles.
But, you can now do it with the help of the tools. Instagram Comment picker can easily get you the winners name on the screen within seconds. It comes with various settings that you have to setup according to the needs, so the tool can get you the name of the winner on random basis and it will not create any reasons that you have done something wrong at all. So, it’s a quick and reliable way to select the winners.